The Zune vs. the iPod looks like its going to be the big technology story over the next couple of months, at least until the console wars take over and from what I can see Steve Jobs is going to eat his words; when Newsweek asked him if he was worried about the Zune he said “In a word, no…” because apparently the wireless sharing feature “…takes forever. By the time you've gone through all that, the girl's got up and left! You're much better off to take one of your earbuds out and put it in her ear. Then you're connected with about two feet of headphone cable,” and it’s a good point, people want speed, but if its something they use and think is useful they are going to spend the few extra seconds to send it across the wireless.The Zune’s wireless sharing isn’t really a new idea, since the release of Bluetooth phones people have been sending songs, photos and videos to one another wirelessly, in some public places like cinemas you can’t get peace with the constant ‘Would you like to accept’ messages, but what the Zune has done is make it an integral feature that people will (they hope) find easy to use and will find innovative. Microsoft’s biggest mistake will be if they follow their usual approach and make it something complicated, but the Zune is defiantly something different from Microsoft. Just look at the Zune, they have seen were Apple went right and not only replicated it but made it something unique, the Zune actually looks good, it’s a nice change, I myself have fallen in love with the brown coloured Zune and I am just fed up looking at the shiny white iPod cover this the metal back that’s going to be scratched to death as soon as you break the seal on the box.
The thing about the Zune though is, the thing that will sell it, is that it isn't really a digital music player, its a lot more, its a entertainment platform and its part of the Microsoft ecosystem, I can go onto my Windows PC and download music from the Zune store, go play my Microsoft Xbox, connect my Zune up to it and listen to my music while playing, maybe five minutes in I decide I want to listen to The Kooks, but I haven't put it on my Zune, not a problem, I'll log onto Xbox live, quickly buy the song and get back to playing without having to get up. Microsoft don't make products anymore they make perphials for your Microsoft Windows Life.
I think Steve Jobs will look down at his iPod on November 14th (the Zune release date) and think “Oh shit, Bill did it again”
